Hey! I'm Dima Easterday.

I'm a tech-sales dropout turned entrepreneur, founder of The Easterday Mushroom Company, and dog mom to a puppy named Meadow. I live in Richmond, VA.

​

Now I’m building a life that gives back to my community—through smart, soulful investments in small businesses that actually matter.

​

I know the world isn’t fair, but I’m trying to be.

I look for win-wins, real relationships, and long games that feel good to play.

​

Like many business owners, I want freedom.

To love deeply.

To invest in good people and good things.

To experience a little magic along the way.

​

I’m not backed by a fund. I don’t flip businesses or chase quick exits.

I show up with care, stay curious, and lead with conversation.

I believe businesses that hold communities together deserve to be held with respect. 

That’s what I’m here to do.

​

Hope I get to meet you soon.